I trademarked the term Integrity Orthodontics because I felt it necessary to differentiate my practice. The foundations of I.O. are the Golden Rule and the Rotary 3-way test. Golden Rule: Treat people the way you want to be treated. Rotary 4-way test: 1) Is it the TRUTH? 2) Is it FAIR to all concerned? 3) Will it build GOODWILL & BETTER Friendships? 4) Will it be BENEFICIAL … [Read more...] about What is Integrity Orthodontics®?